NFTs have become a popular digital asset, and over the years, many celebrities have built vast NFT portfolios.
Snoop Dogg, Gary Vaynerchuk, and Madonna have bought rare digital art like Bored Apes and CryptoPunks over the past few years.
These celebrity NFT portfolios haven’t just been for show. They’ve shaped trends, influenced prices, and brought more attention to the NFT world.
In this article, you’ll find out which celebrities have the most valuable NFT collections in 2025, what makes them special, and how their investments are changing the NFT market.
Top 13 Celebrity NFT Portfolios in 2025 — Quick Overview
In 2025, stars like Snoop Dogg and Gary Vaynerchuk lead the NFT world with portfolios full of unique digital collectibles.
| Rank | Celebrity | Estimated Portfolio Value | Notable NFTs Owned |
|---|---|---|---|
| 1 | Snoop Dogg | $17 million | Bored Apes, CryptoPunks |
| 2 | Gary Vaynerchuk | $107 million | VeeFriends |
| 3 | Mark Cuban | $502 million | Dallas Mavericks NFTs, Proof of Culture, Pudgy Penguin, The RollUp 2021 |
| 4 | Madonna | $324,000 | Bored Ape #4988 |
| 5 | Travis Barker | $173,000 | Bored Ape #7765 |
| 6 | Paris Hilton | $453,700 | Bored Ape #1294 |
| 7 | Logan Paul | $979,000 | CryptoPunks, World of Women, Otherdeeds, Tom Sachs Rocket Factory |
| 8 | Dave Chappelle | $263,000 | Bored Ape #8343 |
| 9 | Justin Bieber | Over $100,000 | BAYC |
| 10 | Post Malone | $700,000+ | Bored Ape Yacht Club NFT from Moonpay |
| 11 | Jay-Z | ~$711,000 | Reasonable Doubt NFT, others |
| 12 | Serena Williams | ~$528,000 | CryptoPunk #2950, Sorare |
| 13 | Steve Aoki | $903,000 | Bored Apes, CryptoPunks, Moonbirds |
Note: The portfolio values mentioned in the table are estimates based on research from multiple sources, including NFT platforms and market reports.
Actual values may fluctuate over time due to market conditions and new acquisitions.
Let us have a detailed look at the NFT Portfolios of the above celebrities:
1. Snoop Dogg
Snoop Dogg has built a huge NFT collection worth around $17 million, including famous pieces like CryptoPunk and several Bored Apes.
He’s not just collecting — he also creates and promotes projects, making sure new NFTs get attention.
His ventures include releasing his own NFT collections, launching music on Web3 platforms, and building virtual worlds.
In 2025, he sold nearly a million NFTs on Telegram in just 30 minutes, earning $12 million. The collectibles were first registered internally on Telegram, with minting available on the TON blockchain at the end of July.
Snoop has been involved in NFTs and crypto for over a decade, collecting around $17 million under the name “Cozomo de’ Medici.”
He also launched the Snoopverse, released “The Doggies,” and performed as a Bored Ape with Eminem.
2. Gary Vaynerchuk
Gary Vaynerchuk, also known as GaryVee, has built a strong NFT presence with his VeeFriends collection, estimated at $107 million.
It includes 10,255 unique character NFTs, each representing traits like patience, empathy, and ambition.
Some of his original artworks, like Empathetic Elephant, were auctioned at Christie’s in New York, earning over $1.2 million.
VeeFriends NFTs also give holders access to VeeCon, an exclusive annual event.
Gary Vaynerchuk actively promotes and develops his projects, with art, community, and real-world value, influencing the NFT market and setting new trends in digital collecting.
3. Mark Cuban
Mark Cuban’s NFT portfolio is estimated at over $500 million as of late 2022, though values fluctuate with the market.
His collection includes popular items like Pudgy Penguins, #MFFL Hashtag NFT, and Deuteronomy 25:4 BibleNFT.
In June 2024, Cuban started selling some NFTs after a period of inactivity, including a Pudgy Penguin for over $30,000 and listing two high-value NFTs, one over $50,000 and another around $16,000.
Despite these sales, his collection remains extensive and influential in the NFT space.
4. Madonna
Madonna has an NFT Portfolio worth around $324,000, including Bored Ape #4988. She collects digital art and tries new ways to connect with her fans.
Back in 2022, Madonna and Beeple collaborated on a year-long project, creating the “Mother of Creation” NFT triptych on SuperRare, exploring birth, darkness, and light.
The NFTs dropped at 0.00035774 ETH ($1), with all proceeds supporting three nonprofits: Voices of Children, The City of Joy, and Black Mama’s Bail Out, using Moonpay infrastructure
Through her collection, Madonna shows that celebrities can make NFTs mainstream while experimenting with fun, innovative ways to engage with their audience.
5. Travis Barker
Travis Barker has an NFT Portfolio worth around $173,000, with NFTs like Bored Ape #7765. He enjoys collecting digital art and exploring new ways to connect with fans.
As a musician, he mixes his creativity with NFTs, sharing pieces that reflect his personality and style. His approach makes the NFT space feel more approachable for fans.
6. Paris Hilton
Paris Hilton has been a long-time supporter of NFTs, with an estimated portfolio of around $453,700.
One of her most expensive pieces is Bored Ape #1294, which she bought earlier this year and showcased on Jimmy Fallon’s show.
Also note that in April 2021, she launched her own NFT collection, selling the “Iconic Crypto Queen” for $1.1 million in ether.
At the same time, she is also renowned for creating an animated series called Past Lives, New Beginnings, and made sales of up to $215,000.
7. Logan Paul
Logan Paul has built an NFT collection worth around $979,000. His famous NFTs are CryptoPunks, World of Women, Otherdeeds, and Tom Sachs Rocket Factory.
He actively collects and promotes digital art, connecting his online presence with NFT culture.
He also shares his acquisitions and experiences with fans, making NFTs feel more approachable and fun.
Earlier this year, he highlighted some of his rare pieces, showing his interest in unique and high-value digital collectibles.
8. Dave Chappelle
Dave Chappelle has an NFT collection valued at around $263,000, with Bored Ape #8343 as his most notable piece, purchased for 99 ETH.
His entry into NFTs shows how entertainers are exploring digital art and collectibles.
By owning blue-chip NFTs, he demonstrates confidence in their long-term value while quietly participating in the growing NFT market.
Though he isn’t as publicly active as other celebrities, Chappelle’s investments reflect his interest in new technology and cultural trends.
9. Justin Bieber
Justin Bieber has an NFT collection currently valued at over $100,000. He made headlines by buying Bored Ape #3001 for 500 ETH ($1.3 million at the time).
His high-profile purchase brought media attention to NFTs, showing how celebrity involvement can spark interest in the market.
He also owns famous NFTs like Mutant Ape, CloneX, Doodles, and CyberKongz.
Although the portfolio value has changed since his purchase, Bieber continues to be active in the NFT community.
10. Post Malone
Post Malone has an NFT portfolio valued at over $700,000 His NFT Portfolio includes pieces from the Bored Ape Yacht Club purchased via Moonpay.
He collects digital art that reflects his personal taste and connects with fans in new ways.
He also occasionally shares his favorite NFTs online, giving followers a glimpse into his collection and creative interests.
11. Jay-Z
Jay-Z has an NFT collection valued at around $711,000, including the Reasonable Doubt NFT and other digital pieces. He even updated his Twitter profile picture to a CryptoPunk, showing his active involvement.
The update happened as he got ready to sell his NFT, “Heir to the Throne,” at Sotheby’s auction house.
As a business-minded artist, he treats NFTs as both a creative and investment opportunity, exploring new ways to engage with digital culture.
Jay-Z’s participation adds credibility to NFTs in hip-hop, highlighting how influential figures in music and business can impact trends in the growing NFT market.
12. Serena Williams
Serena Williams owns CryptoPunk and invests in Sorare, a fantasy sports NFT platform. Her collection is estimated at around $528,000,
Serena Williams also supports NFT projects and sees them as a way to engage sports fans in fresh ways.
Her involvement sets an example for other athletes, proving that NFTs can be both a creative outlet and a smart way to participate in the growing digital asset space.
13. Steve Aoki
Steve Aoki has an NFT collection valued at around $903,000. He owns the famous NFTs like Bored Apes, CryptoPunks, Moonbirds, Mutant Apes, Azuki, and CloneX.
He’s very active in the NFT community, sharing his experiences and connecting with other collectors.
Aoki is also known for the playful “Aoki curse,” a funny observation about market movements after his purchases.
Latest Celebrity NFT Portfolio Updates
Even with changes in the market since the NFT boom, celebrities are still actively involved. Big names continue to buy, sell, and launch digital collectibles, keeping the space lively.
Recently, YouTube star MrBeast, also known as Jimmy Donaldson, has filed a trademark for MrBeast Financial, aiming to offer cryptocurrency exchange and payment services through an app.
His plans include investment banking, microfinance, and crypto trading. With 446 million subscribers, his move could introduce millions of fans to digital currencies.
MrBeast has been active in crypto since 2021, investing in startups and NFTs, building his presence in the space.
How Celebrity Investments Are Shaping the NFT Market
When celebrities buy NFTs, it draws attention and often raises prices for similar collections. Fans want to own the same digital items, which quickly increases demand.
This creates excitement but can also make the market unpredictable, as prices may drop if celebrities sell.
By getting involved, celebrities have helped NFTs gain credibility with banks, auction houses, and brands. Still, experts advise that hype isn’t enough—collectors should research and plan carefully before investing in digital assets.
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Conclusion: Snoop Dogg, Gary Vaynerchuk, and Madonna Have Some Of The top Celebrity Portfolios
Celebrity NFT portfolios reveal how stars are shaping digital art and collectibles. Musicians, athletes, and entertainers collect and promote NFTs, bringing attention and credibility to the market.
These collections affect prices, trends, and fan interest, highlighting the influence of high-profile figures on the NFT space.
For anyone curious about NFTs, you can follow celebrity portfolios and get ideas about valuable and popular assets. Still, it’s important to research and plan carefully instead of following trends or hype alone.
FAQs
Celebrity NFT portfolios influence trends by driving demand, affecting prices, attracting new collectors, and increasing attention to specific digital assets.
Celebrities mostly favor Bored Apes, CryptoPunks, Mutant Apes, VeeFriends, and other limited-edition or culturally significant digital art NFTs.
Collectors can learn from celebrity NFT portfolios by observing asset selection, market timing, rarity focus, and trends in digital art investments.
